OK. Just to give a sense of what I'm talking about, I went to Amazon & entered "Iron Man" in the search field. In the Toys & Games category, there were 3,337 items. That's a lot of … (View Post)
New readers are not the goal for Marvel or DC. New licensees for t-shirts & toys are. That's where the real money is. Not in comics. Not in movies. In licensing fees. (View Post)