Haha! That's what retailers are screaming as they are stuck with 98% of them unsold. Yes that was exaggeration. Somewhat. Haha.
To be fair, if that were the case, the numbers for SW or Vader issues for issues 4 or 5 and onward should be much lower than what they are. Ditto the huge collected edition numbers reported the other day.
I'm not saying that all those sales are sell-through a, of course they aren't, but I would guess that, from a bottom line point of view, most retailers would be pretty pleased with Star Wars at Marvel.
Not sure exactly who might be "stuck with" a comic property that has already had several printings...? Even the ancillary titles are getting second and third printings. Star Wars #1 had a fifth printing. This property is a juggernaut.
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