New DC logo...

Mr_Cosmic

It's super simple and could use a border or something..but over all I like it.

bralinator

Wow, it's so... plain.


I guess I'm still fond of this one.

hornhead

Again?

Brack

It's definitely the logo that is the problem at DC. This will fix everything.

RedRight88

It looks like the Big 10's B1G logo.

nweathington

bralinator said:

Wow, it's so... plain.


I guess I'm still fond of this one.

I like the old bullet too, but it is very dated looking now. However this new one isn't quite doing much for me. I like simple, but this doesn’t feel bold enough or creative enough for today’s marketplace. I actually like the current logo quite a bit.

That being said, I'm sure this will read better as a very small icon on your iPhone, which I'm sure was a factor in the design. But like those small icons—see Facebook, Twitter, etc.—it will look worse the larger you make it, so it loses some versatility. It really harkens back to the logo of the early ’70s (see below).



And notice how the sharp angles of the new logo all point to the left, as if they (in comic book reading terms) are pointing to the past? But maybe the graphic designer in me is reading too much into it.

Ennh, I can live with the new logo, I guess, though I think it's a downgrade from the current logo.

fredzilla

I'll buck the trend. I like it. It's more simplified and hearkens back to the older logos. I wasn't a big fan of the New52 logo--I didn't find it appealing (buh-dump cheee! Not my joke. I stole it. Don't skewer me.)--so this is a step up. Maybe if they added a star or two? Or a white star squarely in the middle?

luke52

This is the comic news we should be talking about... A comic book company consistently making great books across the line. And adding original, exciting new books to it. In Valiant I Trust!!

http://www.bleedingcool.com/2016/05/17/divinity-iii-britannia-savage-harbinger-renegades-bloodshot-usa-generation-zero-and-faith-valiantsummit2016/

CaptShazam

luke52 said:

This is the comic news we should be talking about... A comic book company consistently making great books across the line. And adding original, exciting new books to it. In Valiant I Trust!!

http://www.bleedingcool.com/2016/05/17/divinity-iii-britannia-savage-harbinger-renegades-bloodshot-usa-generation-zero-and-faith-valiantsummit2016/

We do or could talk about that. In Valiant threads...

bralinator

I will say that I appreciate that DC is generally the more dynamic logo when they change things up, but this new one is as boring as a Marvel logo.





I wish they'd go back to these old cover dressings... LOL

Mr_Cosmic

I think the red box with the white "MARVEL" is one of the best logos around.

playdohsrepublic

It's definitely a brand. I think the simpler logo is smart. The last one looked like some was peeling a band-aid off the "C". It also helps solidify the idea that they are moving away from the New 52 era. But these were the logos I loved as a kid and will always prefer:

nweathington

The simpler logo is definitely the smarter choice. I'm sure DC wants their logo to be solidly established by the time the inevitable DC app is launched. The problem with the 1976 DC bullet is that it doesn't read as a tiny icon on your phone—it’s practically illegible. You shrink it that small, and it looks like a logo for a tire company. Whatever anyone might think about the new logo, it doesn’t have that problem. For all the past logos they could have emulated, they picked the most clearly legible.

Mr_Cosmic

I'm sort of sad that logos are now designed by how they look on a phone screen.

bralinator

Mr_Cosmic said:

I'm sort of sad that logos are now designed by how they look on a phone screen.

Win.

nweathington

Mr_Cosmic said:

I'm sort of sad that logos are now designed by how they look on a phone screen.

I'm with you. And as a designer, I could say that about a lot of things besides logos.

luke52

CaptShazam said:

luke52 said:

This is the comic news we should be talking about... A comic book company consistently making great books across the line. And adding original, exciting new books to it. In Valiant I Trust!!

http://www.bleedingcool.com/2016/05/17/divinity-iii-britannia-savage-harbinger-renegades-bloodshot-usa-generation-zero-and-faith-valiantsummit2016/

We do or could talk about that. In Valiant threads...

CaptShazam said:

luke52 said:

This is the comic news we should be talking about... A comic book company consistently making great books across the line. And adding original, exciting new books to it. In Valiant I Trust!!

http://www.bleedingcool.com/2016/05/17/divinity-iii-britannia-savage-harbinger-renegades-bloodshot-usa-generation-zero-and-faith-valiantsummit2016/

We do or could talk about that. In Valiant threads...

i tried a valiant thread once. It didn't take.

Looks like you guys would love that 'off topic' button back :)

Mr_Cosmic

BC linked to someone who "fixed" the new logo:

Torchsong

I always thought the 2005 redesign - the one with the star swoosh - was the best of the lot. This one does seem kind of plain in comparison to what's come before it.

bralinator

Torchsong said:

I always thought the 2005 redesign - the one with the star swoosh - was the best of the lot. This one does seem kind of plain in comparison to what's come before it.

Agree.

Mr_Cosmic said:

BC linked to someone who "fixed" the new logo:

I like this better already

Hex

bralinator said:

I wish they'd go back to these old cover dressings... LOL

I sure miss these. That image would be killer on T-Shirt.


That "STILL ONLY 25¢" makes me want to cry.



Byrne always did the best ones;

fredzilla

Here's my attempt to enhance the logo. Not perfect, but you get the idea...

Mr_Cosmic

@fredzilla I like that idea quite a bit but I made a slight change:



I'm not sure if it's better but I like the negative space.

Mr_Cosmic

I think a major issue of not having a border or a drop shadow is evident on their website. The royal blue logo and the dark blue background just looks ugly. I think it needs something else to help it pop off backgrounds.

Brack

I've improved their logo some more. I'm really looking to the future here.

Mr_Cosmic

Oh good, I was really hoping DC would convert 85% of what they publish into licensed 80's properties.

Brack

Mr_Cosmic said:

Oh good, I was really hoping DC would convert 85% of what they publish into licensed 80's properties.

Didn't think I was going to have to explain my satire so quickly! I am suggesting that this is the last gasp of DC Comics before Warners decide to license the characters to IDW and/or Boom Studios.

I am saying Dan Didio and Jim Lee are in all likelihood, DC's final Publishers.

Mr_Cosmic

Brack said:

Mr_Cosmic said:

Oh good, I was really hoping DC would convert 85% of what they publish into licensed 80's properties.

Didn't think I was going to have to explain my satire so quickly! I am suggesting that this is the last gasp of DC Comics before Warners decide to license the characters to IDW and/or Boom Studios.

I am saying Dan Didio and Jim Lee are in all likelihood, DC's final Publishers.

Ah, ok, surprised I didn't get all that from the IDW logo.

fredzilla

Mr_Cosmic said:

@fredzilla I like that idea quite a bit but I made a slight change:



I'm not sure if it's better but I like the negative space.

I thought of that too, but decided to keep the outline. It seems to add just a bit of a 3D look to it, like the star is sitting above the letters.

Hex

Let's all agree to stop trying to create a silk purse.

mwhitt80

Brack said:

Mr_Cosmic said:

Oh good, I was really hoping DC would convert 85% of what they publish into licensed 80's properties.

Didn't think I was going to have to explain my satire so quickly! I am suggesting that this is the last gasp of DC Comics before Warners decide to license the characters to IDW and/or Boom Studios.

I am saying Dan Didio and Jim Lee are in all likelihood, DC's final Publishers.

Ohhhhhh. Bob Harras kills both major comic companies. Now that's the stuff of legends, and documentaries.