Hi fellow geeks,
I am a graphic designer who has been handed the design opportunity of a lifetime.
I am taking the school mascot and transforming him into a superhero, then creating a campaign in keeping with the theme. I've been given more freedom than I expected. I've got the costume designed, and I'm waiting to get specifics on projects. There will be posters, social media images, banners, etc.
I was thinking it could be fun to do spoofs of old comic ads for some of the social media images. I am in my fifties and havefond memories of ads for Sea Monkeys, Hostess Snack cakes, door-to-door seed selling scams, as well as X-Ray Specs and all sorts of gags and gimmicks.
Those would be fun to spoof.
The only thing is: does that suit the target demographic? I really want something that appeals to the 17-22 years-old crowd. I know there are collectors that would totally "get" Twinkies and AAU Shoe-perstar spoofs. Is there a direction I could consider that would work better? I will be limited on the time I can spend, and will need to keep it close to the main theme.
I remember in-house ads in the books of my childhood, touting the other books released in the same month, and those would work.
But would they speak to my target demographic?
I have 3 kids, two in their early twenties, but they stepped away from actual comic books around the time they started driving.
Sorry this is rambling, but I would appreciate any feedback or input. II hope to make it frekking sweer!